One of the first things we do when we undertake an assignment is to embark on a process that clearly defines your company's
Unique Selling Position (USP). Your Unique Selling Position defines what sets you apart from all of your competitors. It is a distinguishing statement (usually one sentence) that only you can lay claim to, that expresses the benefits of doing business with you over your competitors. It should be the nucleus around which you build all communications, and should be integrated throughout all of your promotional, marketing and advertising operations. What really makes your company different, better, special? Therefore before we suggest any marketing, we embark upon the challenge of developing your Unique Selling Position.
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